Studio News Readers Or Anchors - At 0:05 and on-wards you can see that Aisha isn't dressed in a dress or such that they would wear on a actual news channel but at the same time she is not wearing clothing where you would think that ' she looks sketchy i don't believe what she is saying' but dressing appropriately (smart) will make the audience believe you more in what you are saying because if you look professional it makes you seem more believable and also makes yourself look like you know what you are saying, this is what the audience want to watch, someone who knows what they are talking about because that is what the news is for, accurate information.
At 0:05 you can see that Aisha is sat up straight talking to the camera, this is good because it allows the audience to feel more engaged as they get the feeling that they are being spoke to thanks to her sitting straight and facing the camera, if she was leaning to the side and was not sat up straight it would look like she isn't really interested in what she i saying, but by sitting up straight it allows her to have the image of what she is professional and knows how to deliver a conversation allowing the audience to take on what she says much more at ease.
Mode of Address To Viewer - At 0:05 when Aisha begins to start talking to the camera her tone of voice isn't angry, it is very calm and confident, this is good because it helps relate to the story, as she is talking about a royal baby being born this should give happy feelings to the audience as it is a baby being born and it is also a royal baby so a big moment, wish Aisha talking calmly and confidently to the camera it allows the audience to catch onto the feelings and get a certain feeling knowing that this is good news and not bad news.
At 0:14 you can see that Aisha doesn't take her eyes off the camera, this is good for the audience cause it keeps them engaged because when someone is speaking and you make eye contact with them, it is hard to stop listening, this is exactly what is wanted, we want the audience watching to listen to what Aisha is saying so that the audience can gain all the information that is being given to them.
Interviewing Experts & Witnesses - At 0:35 and 0:39 you can see that the shots that are being used are mid shots, this is good because it allows the audience to capture the facial expression and also the body language of the people being interviewed which is Mathew and Me, by doing this it allows the audience to capture our reactions and than they can get their own reactions from watching how we react, this also allows us to share our opinions on the matter and how we feel about them.
At 0:39 you can clearly see that we are outside a building, clearly we are not outside Buckingham Palace, but by doing a shot outside of people being interviewed it allows us to get the feeling that they are actually there capturing their live reactions on the situation, this allows the audience to believe the story even more as they would think we are on actual location of where the event is taking place.
At 0:35 and 0:39 the status of the interviewers are ordinary people sharing their opinions about the royal baby's name, by doing this it allows the audience at home to have their own opinion as we do show to completely different opinions, it allows the audience to feel freely how they feel about the name and not feel bad if they do not like the name.
Shown at 0:30 - 0:42 we can see that it says Royal Baby Named, this shows what the story is about and what is being spoke about, this allows the audience to understand what is going on and what the people interviewed are actually respond to, if you listen to what they are saying they are talking about what they think about the royal baby's name, and now if people tuned into the news and didn't understand who's name they were sharing their opinion on the graphics help because it says clearly Royal Baby Named, this helps the audience understand fully all the way through what is going on and doesn't lose there interest because they don't know what is happening.
Report Structure - At 0:15 Aisha tells us where the next shot is going to be and by doing this it allows the audience to understand where the next shot is and not wonder why the shot has just changed all of a sudden, she clearly says what is going to happen in the next shot and where it is taken place, allowing the audience to fully understand what is going on.
At the start of the show at 0:00 the graphics clearly show you what the show is and who it is being shown by going onto the news anchor who will round up what will be said in the rest of the story clearly, by doing this it allows the audience to understand what news channel it is, and in fact it is a news channel and also by Aisha telling the audience what is going to be the topic today it allows the audience to quickly decide if they are interested in the story or not instead of wasting their time.
Studio News Readers Or Anchors - At 0:09 we can see that Aisha is not dressed as you would see on the proper news channels, these makes her seem less professional and if she seems less professional this also makes her seem less believable as they have no idea who Aisha really is but the way she is shown might make people believe she is not a reliable source of information, this is not what the audience want, they want to get reliable information from a professional and by not receiving this, this could lose the audiences attention.
At 0:12 we can see that Aisha is not sat up straight and has her hands in her lap as if she is having a ordinary conversation, by doing this it shows that she isn't really interested in what she is saying and if she is not interested in what she is saying it also makes the audience lose interest in what she is saying, she is also leaning to the sides and leaning forwards a few times which is not professional when speaking about something important and this is what can make the difference in keeping the audiences attention and losing their attention.
Mode of Address To Viewer -At 0:08 we can hear Aisha talking to the camera and when she is talking she doesn't sound confident and by not sounding confident it makes the audience judge her on if she actually knows what she is talking about, if the audience have the feeling where they have to judge whether she knows what she is talking about or not than she is not doing the right thing, this can lose the audiences attention because she is not speaking with confidence and she also has long gaps when talking which could become boring and annoying for the audience, she needs to speak with confidence with a steady pace to keep the audience engaged and interested which she does not do in this clip.
At 0:10 you can see that Aisha does not keep eye contact, this is not good for the audience because if Aisha keeps looking away from the camera the audience feel like they are not being spoken to and if they are not being spoken to why should they pay attention to what she is saying? Therefore in order for Aisha to maintain the audience she needs to continue to make eye contact with the camera, doing this makes her seem like she is interested and cares about what she is saying as she is trying to deliver the information to the audience, by not having eye contact she is not delivering the information well to the audience.
Interviewing Experts & Witnesses - 1:03 we can see that the camera is clearly not using the rule of thirds, the camera is also slanted, just from this it is a horrible shot because the person who is being interviewed which is me is all the way at the bottom of the screen which means the camera is not focusing on me which could be confusing the audience meaning they have no idea what is going on and what i am talking about, which is pointless for the audience because if they have no idea on what is going than the news report is not doing its job properly.
The Location looks horrible as but normal in a way, it looks believable because they are asking a normal person on what they think about the baby's name but they place they have chosen is horrible because you can also see that the lighting is poor which can mess with the audiences eyes because they cannot see me clearly, the audience want to see the people who are being interviewed and if they can't see me because of the lighting than the location that was chosen is poor.
Status of the interviewee doesn't seem professional as he leans into the camera and says "HI Mum" this instantly shows an unprofessional status, this also indicates to the audience it is a normal person who just wants to be on camera, by doing this it wastes the audiences time and makes them feel angry that their time is being wasted as they are not hearing from a professional.
At 1:03 you can see the wrong graphics are being shown, this is a big mess up for a news channel as it shows they are not organised well and makes it seem very unprofessional, this makes the audience feel like the people running the shows are idiots for not getting the simple things right, and this could lose the audiences attention due to the show not being well organised.
The questioning technique isn't really well shown apart from when i am talking to the camera basically repeating the question, at this point the audience would already be confused on what is being said and they would just be thinking why am i watching this, none of it makes sense, so in order for the audience to understand what is going on it would be better if it had graphics telling the audience of what is going on or having the reporter asking the questions before hand than going to the clips of the responses allowing the audience to understand.
Report Structure -
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